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P&G brand also becomes men's body wash and del partner for Tough Mudder.
January 6, 2016
By: Christine Esposito
Editor-in-Chief
Old Spice is rolling out the new “Hardest Working Collection” product line, offering what it contends are the most powerful Old Spice anti-perspirants and body washes. The collection consists of new Odor Blocker and Sweat Defense anti-perspirant/deodorants and Dirt Destroyer body wash In addition, Old Spice is teaming up with Tough Mudder as the official Men’s Body Wash and Anti-Perspirant/Deodorant Partner. The partnership with Tough Mudder includes sponsorship of a co-branded obstacle Mud Mi...
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